Yandex Direct setup

We launch and manage Yandex Direct so budget goes to leads, not curiosity clicks. Clear campaign structure, analytics, and weekly optimization.

When you need Direct

Paid search delivers leads in the first days — ideal for a new site launch, seasonal offers, promotions, and niches where SEO is still building momentum.

We set up Search and YAN, build keywords, write ads, configure Metrika goals, and connect ads to real inquiries.

How we lower cost per lead

We cut irrelevant queries, strengthen ads and landings, test headlines and USPs, and pause weak combinations. CTR for CTR’s sake doesn’t matter — qualified lead cost does.

Reports are clear: spend, leads, CPL, which campaigns work. No black box.

What’s included

  • Account strategy and structure
  • Keyword and negative keyword research
  • Ads and extensions
  • Metrika and goals integration
  • Weekly optimization
  • CPL and leads report

How we work

01

Brief

Services, geo, budget, offer

02

Launch

Campaigns, ads, goals

03

Optimization

Bids, negatives, tests

04

Scale

Amplify winning combinations

FAQ

  • It depends on niche and city. On a consult we suggest a realistic 2–4 week test budget to gather stats and understand CPL.

SEO promotion

The package below is a monthly retainer. Contract from 3 months. Scope and regions confirmed after brief.

SEO Advanced

For steady ranking growth and attracting clients from search.

from 50 000 ₸/ mo

Recommended minimum period — from 3 months.

What’s included

  • Technical SEO audit and fixes
  • Rank and organic traffic monitoring
  • Keyword research up to 80 target queries
  • Query clustering by pages
  • Key page optimization
  • Title, Description, H1–H2
  • Structure and commercial block improvements
  • Schema.org markup
  • Internal linking
  • Structure expansion for search demand
  • 3–4 content pieces per month: copy or briefs
  • Local SEO for Almaty, Kazakhstan and target regions
  • FAQ and search snippet work
  • Monthly results report
  • 30–60 minute call

What SEO delivers

We gradually increase search visibility, cover more target queries and build an extra acquisition channel that does not depend on paying for every visit.

Quoted separately: complex new sections, large content volume, off-page promotion and link buying, photo and video.

New pages and bulk content — separate quote.

Paid advertising pricing

Management fee is Yovix retainer. Impression and click budget is paid to the ad platform separately.

Paid search ads

Management of ads in Google and Yandex.

Management from 50 000 ₸/ mo

Ad budget — from 50 000 ₸/ mo

What’s included

  • Yandex Direct setup and management
  • Google Ads setup and management
  • Unified ad strategy
  • Budget split between channels
  • Shared analytics and goals setup
  • Lead cost comparison
  • Budget shift to better-performing campaigns
  • Ad and offer testing
  • Search query control
  • CPL/CPA optimization
  • Unified monthly report
  • Results call

We compare both traffic sources and send more budget where ads perform better.

Ad budget is paid separately from management fees.

Ad budget — from 50,000 ₸/month, paid separately from management fees.